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Assi Box Office Collection Day 7: Taapsee Pannu’s Social Drama Wraps 1st Week On Poor Note, Remains Under Rs 10 Cr – Will The Kerala Story 2 Delay Help?

Assi box office collection remains under Rs 10 crore after Week 1. Can The Kerala Story 2 delay give Taapsee Pannu’s film a second chance?

Assi Box Office Collection Day 7 Taapsee Pannu
Photo Credit: X

Assi Box Office Collection Day 7:  Taapsee Pannu-led courtroom drama Assi has struggled to make an impact. It finished the first week in theatres amid a disappointing run. According to trade website Sacnilk, Assi box office collection stands at Rs 6.89 crore (India net) after seven days. The film’s gross collection is around Rs 8.26 crore.

For a film directed by Anubhav Sinha and backed by a strong social theme, these numbers are poor and much below expectations. Many in the industry believed it would cross the Rs 10 crore mark in its opening week. However, that target remains unmet.

Assi Box Office Collection Day 7

The daily trend shows a slow and uneven performance. The film opened with just Rs 1.00 crore on Friday. It saw slight growth over the weekend, earning Rs 1.60 crore on both Saturday and Sunday. However, collections dropped sharply from Monday, when it made Rs 0.70 crore. The numbers remained low during the weekdays, with Rs 0.85 crore on Tuesday, Rs 0.60 crore on Wednesday and an estimated Rs 0.54 crore on Thursday. By the end of its first week, the total stood at Rs 6.89 crore net.

Although the film received some praise for its bold subject, positive reviews have not translated into strong ticket sales. So far, word of mouth has not boosted the Assi box office collection in a big way.

Assi Box Office Collection Day 7

DayIndia Net Collection
Day 1 [1st Friday]Rs 1 cr
Day 2 [1st Saturday]Rs 1.6 cr
Day 3 [1st Sunday]Rs 1.6 cr
Day 4 [1st Monday]Rs 0.7 cr
Day 5 [1st Tuesday]Rs 0.85 cr
Day 6 [1st Wednesday]Rs 0.6 cr
Day 7 [1st Thursday]Rs 0.54 cr*
TotalRs 6.89 cr

Will The Kerala Story 2 Delay Help Assi Box Office Collection?

The much-talked-about sequel The Kerala Story 2: Goes Beyond was set to release on February 27. However, just a day before its premiere, the Kerala High Court granted an interim stay on its release.

The court raised concerns about the film’s certification and content. It directed the Central Board of Film Certification to re-examine the film before its release. Petitions had questioned its UA certificate and title, arguing that the subject could affect social harmony.

At present, the stay will continue for about 15 days. The makers have appealed, and a division bench has reserved its decision.

This delay may indirectly help the Assi box office collection. When a major release gets postponed, films already running in cinemas often benefit from extra screen space and less competition. With The Kerala Story 2 temporarily out of theatres, Assi could get more shows in Week 2.

However, trade experts warn that reduced competition alone will not guarantee success. The film still needs stronger weekday collections and better audience response to improve its overall numbers.

About The Film

Assi is a hard-hitting courtroom drama. The story follows Parima, played by Kani Kusruti, a schoolteacher who survives a brutal gang rape in Delhi and fights for justice. Taapsee Pannu plays Raavi, a determined lawyer leading the case.

The cast also includes Mohammed Zeeshan Ayyub, Revathy, Manoj Pahwa and Kumud Mishra. The film runs for 2 hours and 14 minutes. Its title refers to the statistic that nearly 80 women are assaulted in India every day. A red screen flash appears every 20 minutes to highlight this grim reality.

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