‘Best in Class,’ Shah Rukh Khan and Aryan Khan’s D’YAVOL INCEPTION Redefines Scotch Whisky Luxury, Wins Big at NYWSC 2024

D’YAVOL, the Scotch whisky brand co-founded by Shah Rukh Khan and Aryan Khan, has made waves in the spirits world by winning two prestigious awards at the 2024 New York World Spirits Competition (NYWSC). The flagship whisky, INCEPTION, took home the title of “Best Overall Scotch” and was also awarded “Best of Class” for Blended Malt Scotch Whisky. This victory highlights the brand’s exceptional quality and craftsmanship, setting it apart in a competitive industry.

The NYWSC, organized by The Tasting Alliance, is one of the most respected competitions in the world, where expert judges evaluate spirits from around the globe. D’YAVOL INCEPTION stood out for its unique blend and rich flavors, earning it a place among the best whiskies in the world.

Shah Rukh Khan and Aryan Khan’s Vision for D’YAVOL INCEPTION

Both Shah Rukh Khan and Aryan Khan expressed their pride in the achievement. Shah Rukh Khan shared that the award reflects the hard work and passion behind the creation of D’YAVOL INCEPTION. Aryan Khan echoed this, calling the win both a validation of their efforts and a source of inspiration to continue focusing on authenticity and quality.

Launched in 2023, D’YAVOL INCEPTION is a unique blend of eight rare single malts from renowned Scotch whisky regions, including Speyside, Highland, Lowland, and Island. The malts are aged for up to 12 years, with some matured in exclusive Tawny Port and Madeira casks. This process results in a complex and rich whisky, with flavors of dark chocolate, dried fruits, oak spice, smoked wood, and spiced vanilla. The whisky is non-chill-filtered, enhancing its depth and smoothness.

Price of Shah Rukh Khan and Aryan Khan's Scotch, D’YAVOL INCEPTION

D’YAVOL INCEPTION is not just about premium quality; it also represents luxury at a price. As a high-end Scotch, it is priced to reflect its craftsmanship and rarity. The attention to detail, use of rare ingredients, and aging process make it a standout in the luxury spirits market. This winning combination of flavor and prestige has earned D’YAVOL INCEPTION a special place among whisky enthusiasts who appreciate the finer things in life. The Khans’ involvement adds an extra level of allure, attracting those who value both taste and exclusivity.