Hair care brand St Botanica has appointed Bollywood actor Kareena Kapoor Khan as its brand ambassador. With the new association, the brand aims to attract new generations of consumers.
“We are super exicted to have Kareena Kapoor Khan on board as our brand ambassador! She is not only a superstar but also is someone who is discerning and a connoisseur of beauty. St. Botanica is all about tangible hair results and we will be able to reach out to a lot more people with her coming on board,” said Apratim Majumder, chief marketing officer, St Botanica.
“I have always been extremely particular with the products I use for my hair and St Botanica’s belief of perfecting the art of hair care with quality driven formulations and bio actives is something I deeply resonate with,” Khan said.
