Karan Johar is attending back-to-back shows and revealing some interesting details about the industry. Recently, he made headlines after praising Ranbir Kapoor’s Animal. He called the film ‘Best Film’ of Bollywood of 2023. After his praises on Animal, his latest statement about the filmmakers is going viral all over the internet. He recently revealed that filmmakers send their own people to praise the film after the release to create a positive environment around the film. KJo said this on the roundtable of Galatta Plus.
Karan Johar admitted doing PR for films
He claimed that those who provide candid reviews of films in front of cameras tend to have strong feelings in order for their responses to become widely shared. In a similar vein, he added, filmmakers submit their own press releases to commend the movie. He said, “See, sometimes you’re also struggling to make a mark. Many a times you want to put out good videos. As a producer, you will do every last-ditch attempt to make your film be heard. So, while I may critique criticism, I’m also riding on their backs when they praise a film. I can come across as two-faced, but I am very well doing that as a person. I am changing as per films. Some films work on their own, I can be like ‘let me take the high ground’. Yeh average ja rahi hai isko hit perception banao.”
KJo talks about paid positive reviews of the films
The director said, “A producer’s job starts when the film releases and he has to take it through like a warrior. It’s the middle order film that you have to fight for, that you have to create an aura, energy perception. Sometimes you give four lines of praise for the film and then everyone is using those same four lines. Then you know it has been bought.”
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