Shark Tank India 5: ‘20 Mins On Television…’ Shell Hai CEO Reveals How the Show Changed Everything With Before-And-After Story

Shark Tank India Season 5 is creating buzz since its first teaser drop, and one of its latest promos tells the inspiring story of entrepreneur Shelly Bulchandani. Shelly, the founder and CEO of The Shell Hair, had pitched her brand in Season 3. Now, she’s sharing how just 20 minutes on national television completely changed her life and business.

What’s In Shark Tank India 5 Promo Featuring Shelly?

In the new promo, Shelly takes viewers back to November 2023. At that time, she had a small team of only five people, and her yearly sales were around Rs 1 crore. Though she looked confident during the pitch, she admits, “I couldn’t feel my legs.” The nervousness was real, but the experience pushed her out of her comfort zone.

After her pitch aired on Shark Tank India, everything changed. Orders started pouring in. Her website was flooded with notifications, and the brand’s visibility skyrocketed. Just one and a half years later, The Shell Hair is now close to hitting Rs 1 crore in monthly sales, which is a huge jump from her earlier annual numbers.

Shelly says, “ 20 minutes on television changed my life.” Not only did the business grow fast, but people also began recognising her in public. She calls it a surreal and rewarding feeling.

How Shark Tank India Helped Build The Shell Hair

Since her TV appearance, The Shell Hair has gone global. The company now ships high-quality hair extensions internationally. Shelly believes the impact of Shark Tank India goes beyond just her success. She says, “Five years ago, terms like D2C were jargon. Now, even school children are talking about it.” According to her, the show has made business knowledge more mainstream and accessible to all.

For those dreaming of launching their own business, Shelly has a clear message: take the first step. She encourages entrepreneurs to register for Season 5 and says, “It’s not just about funding. The exposure can change your life.”

Auditions for Shark Tank India Season 5 will run from August 8 to August 18. As Shelly says, “This could be your story too.”

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About Shelly Bulchandani And The Shell Hair

The Shell Hair is a women-led brand founded by Shelly Bulchandani in 2020. The brand offers 100% natural Indian human hair extensions, including clip-ins, toppers, wigs, and coloured streaks. Every product is handcrafted by women artisans, making it both a beauty brand and a platform for female empowerment. With over 10,000 happy customers and a growing global presence, the brand promotes body positivity and confidence for women dealing with hair loss or thinning.

Shelly started the business with just Rs 2,000 and a sewing machine, inspired by a moment when she saw a woman feeling awkward about her hair at a wedding. A software engineering student by background, she turned her empathy into a successful brand. Her appearance on Shark Tank India not only got her a deal valuing her company at Rs 10 crore but also pushed her brand into the global market.