Shark Tank India 5 continues to deliver high-voltage business drama, and the latest episode was no exception. The tenth episode featured judges Varun Alagh, Namita Thapar, Mohit Yadav, Vineeta Singh and Ritesh Agarwal, facing pitches ranging from electric vehicles to fast fashion. But one health-focused protein brand stood out for both its potential and controversy.
Three founders (Rohan Shah, Shiven Chaturvedi and Darshan Gattani) who had earned Rs 70 lakh while living in Australia, returned to India to launch Stroom, a nutrition-based protein brand. Their goal is to add protein to every Indian’s diet. They focused on taste by using whey isolates, milk and soy to improve flavour and texture.
However, the judges quickly questioned their claims. Shark Viraj Bahl said, “It is misleading when you write no refined sugar, since you mention Oreo bits and honey.” The founders admitted the issue and promised to fix their packaging.
Varun Alagh Reacts To Stroom Product Taste
Things heated up when Varun Alagh talked about their coffee-almond bar. He said, “I just had the 10 gm bar. My experience wasn’t good, I didn’t like the taste.” Rohan explained, “The one that you ate is the coffee-almond flavour. It is the chewiest of all our products.” Alagh was still dissatisfied and rejected the bar. He said, “Meri galti hai phir [Looks like it’s my fault].”
Protein products are growing fast in India, with big brands like Amul entering the market. Vineeta Singh noted that mainstream players could easily challenge smaller brands with cheaper prices. Still, Stroom has been gaining loyal customers, especially through quick commerce platforms.
Shark Tank India 5: Vineeta Singh Invests Despite Issues In Brand Claims
For funding, Stroom asked for Rs 1 crore for 2 percent equity in their Rs 50 crore company. After negotiations, Namita Thapar offered 5 per cent, Vineeta Singh proposed 4 percent and Kunal Bahl partnered with Vineeta. After intense discussions, Stroom sealed the deal on Shark Tank India 5. Watch the episode to know more!
