Shehnaaz Gill becomes the face of SUGAR POP beauty; empowering Gen Alpha and Gen Z with easy-to-use makeup

Shehnaaz Gill: SUGAR POP Beauty, a popular cosmetics brand, has recently announced Bollywood actress Shehnaaz Gill as its brand ambassador. This collaboration is expected to pave the way for widespread customer acquisition, particularly among the Gen Alpha and Gen Z audiences in India who are new to the world of makeup.

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Shehnaaz as SUGAR POP Beauty Ambassador

In a short digital introductory campaign, Shehnaaz will make her debut as the face of SUGAR POP, reinforcing the brand's unique selling proposition of providing high-quality, user-friendly makeup products. The campaign begins with Shehnaaz's genuine excitement as she asks the audience if they would like to become a "POP Star." The video then showcases the wide range of SUGAR POP products, with Shehnaaz demonstrating their application in simple, step-by-step instructions. The video seamlessly blends Shehnaaz's personality with the brand's persona, highlighting the must-have makeup products offered by SUGAR POP.

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Expressing her enthusiasm about the partnership, Shehnaaz Gill stated, “The partnership feels like a perfect match as if it were destined to be. I wholeheartedly support SUGAR POP’s mission to make high-quality, user-friendly makeup products accessible to young Indian women all across the country. It aligns perfectly with my own beliefs.”

Shehnaaz’s Workfront

Following the success of "Kisi Ka Bhai Kisi Ki Jaan," popular Bollywood actress Shehnaaz Gill is busy preparing for her upcoming projects. According to reports, she is set to star in a film by Rhea Kapoor, alongside Bhumi Pednekar and Anil Kapoor. However, there has been no official confirmation regarding her involvement in the project. In addition to this, Shehnaaz is also rumored to be part of filmmaker Sajid Khan's next venture titled "100 Percent." This film is expected to be a hilarious comedy featuring an ensemble cast including John Abraham, Riteish Deshmukh, and Nora Fatehi, alongside Shehnaaz. However, an official announcement regarding her participation in the film is yet to be made.

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