Superstar Shah Rukh Khan is also among the people who praised the unique promotional strategy of Saiyaara. Filmmaker Mohit Suri made a strong comeback in 2025 with the film after a gap of three years. It impressed critics and also performed very well at the box office.
However, what stood out the most was its unusual promotion style. Instead of regular interviews, press tours, and heavy marketing, the makers chose a different approach. They kept the lead actors away from the spotlight before release. This simple strategy worked well and helped the film connect with the audience.
Mohit Suri Reveals Shah Rukh Khan Praised Saiyaara’s Unique Promotional Strategy
In a recent interview with Variety India, Mohit Suri opened up about a special moment when Shah Rukh Khan praised the film’s promotion style. He recalled meeting Shah Rukh Khan at Siddharth Anand’s Diwali party.
Sharing the conversation, Mohit said, “They were doing their bit but not the regular interviews, marketing and other stuff. This is not a PR thing. The great Shah Rukh Khan, when he met me at Siddharth Anand’s Diwali party, said this is the best thing we did.”
The director further explained why the team avoided traditional promotions. He said, “Because we didn’t have stars, we concentrated on making great music. We spent more time promoting the music. Did not promote it through interviews or by sending the actors out, as everyone does. We spent that money on pushing the music instead. And it all paid back. It all went very authentic.”
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This strategy helped the film connect with audiences in a more organic way. Instead of relying on star power, the makers focused on content and music, which became the film’s biggest strengths.
Saiyaara Success Story And What’s Next For Mohit Suri
Saiyaara marked the Bollywood debut of Ahaan Panday and also featured Aneet Padda. Both actors became overnight sensations after the film’s release.
The romantic musical drama received positive reviews from both critics and audiences. It went on to become a blockbuster, earning around Rs 570 crore worldwide and Rs 329 crore in India. It also emerged as one of the highest-grossing romantic films in the country.
The film’s music played a key role in its success. The songs became chartbusters and were widely appreciated. Several industry names, including Karan Johar, Alia Bhatt, and Ananya Panday, praised the film.
Following the success, Ahaan Panday is reportedly in talks for a new project with Ali Abbas Zafar. Meanwhile, Aneet Padda is set to headline Shakti Shalini, a film from the Maddock Horror Comedy Universe. More details about the project are still awaited.
On the other hand, Shah Rukh Khan is preparing for his upcoming film King. Directed by Siddharth Anand, the film also stars Deepika Padukone, Suhana Khan, and Abhishek Bachchan in key roles. It is expected to hit theatres on December 24.
