Gig Workers Row: The Central government’s decision to remove the “10-minute delivery” claims used by quick-commerce platforms like Blinkit and Zepto was welcomed by Aam Aadmi Party MP Raghav Chadha. Chadha termed the move a win for truth and public interest; he said this reflects the spirit of “Satyamev Jayate”-the truth shall prevail.
What changed in the delivery claims?
Gig Workers Row: The government’s intervention has seen the removal of marketing language promising ultra-fast 10-minute deliveries. According to reports, the authorities complained of the possibility of such claims leading to unsafe working conditions, particularly for delivery partners who operate with pressure in busy urban junctions.
Raghav Chadha’s Stand on the Issue
Gig Workers Row: Raghav Chadha has expressed concern over the dangers from aggressive delivery timelines. Following the development, he thanked the Centre for taking action against concerns raised on the safety of gig workers, fraud advertising, and unrealistic performance liability.
Why Gig Workers Were at the Centre of the Debate
Food delivery cyclists, or gig economy workers in the delivery segment, had long contended that the “ultrafast delivery promise” encourages them to “take road risks, forego breaks, and operate under intense pressure.”
Effect on Consumers and Quick Commerce Businesses
As far as customers are concerned, this new development is not likely to impact the provision of services, although delivery times may be recalibrated. For businesses, this development indicates that the standards of advertising and labor would be more closely monitored, whereupon the emphasis for the platforms may shift to reliability, safety, rather than just speed.
