Formula One targets diverse audience with F1 TV launch in India, mobile market tops agenda

Formula One: Formula One (F1) will launch its TV streaming product, F1 TV, in India ahead of the 2023 season, according to Ian Holmes, the sport’s director of media rights. Holmes cited India’s “sophisticated” and “very strong mobile market” as reasons for the decision. He also noted the country's booming online streaming space, adding that Formula One felt traditional platforms such as Star Sports did not “value our rights in the way that we did”. F1 TV provides fans with access to cameras mounted on the cars of all 20 drivers, as well as the traditional broadcast feed for all race weekends. 

Formula One capitalizes on India's strong mobile market with F1 TV launch

India has enjoyed increasing popularity for Formula One in recent years, with the country hosting races at the Buddh International Circuit between 2011 and 2013. Broadcasters Star Sports aired Formula One in India, while video platform Hotstar streamed the races. Formula One has also benefited from a surge in global popularity recently, with Netflix docu-series Drive to Survive credited with attracting younger and more diverse audiences to the sport. Holmes stated that the series has been “a lot more popular than I think anyone imagined and seems to go from strength to strength”. He added that F1 is working to expand its audience and create a more exciting product.

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Drive to Survive helps boost Formula One's global popularity

Over the last few years, Formula One has increased its resources and commitment to the sport, according to Holmes, and has focused on pushing out more content on social media. The on-track action has also been “super exciting”, he said. In addition, Formula One has introduced new races, such as Miami last year, and plans to launch Las Vegas this year. Holmes said the sport is seeking to appeal to a broader section of fans, rather than just “avid petrol heads”, adding that Formula One wants to “expand our offering”.

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