With around 10,000 hours of live coveragwe across TV and digital platforms in 200 countries, the 2021 ICC Men’s T20 World Cup was the most viwed event globally, said the cricket governing body.
The tournament returned after five years and saw an increased viewership and consumption in India, Pakistan, UK, Australia and the strategic market of USA.
“We are pleased with these outstanding global viewership numbers, that demonstrate the power of T20I cricket to attract a huge audience across the globe on linear and digital platforms,” ICC CEO Geoff Allardice said in a release.
“It reinforces our belief that there is a significant opportunity and appetite to grow the game in our strategic growth markets including the USA, so more fans can enjoy it, more kids are inspired by it and sponsors and broadcasters want to be a part of it,” he added.
The India-Pakistan match had grown by 60 percent on Sky UK while he overall viewership for the market went up by 7 percent.
