The International Cricket Council (ICC) has announced a fundraising campaign to support UNICEF’s emergency Covid-19 response in South Asia through its ‘Cricket for Good initiative’,
The campaign was launched today ahead of the inaugural World Test Championship (WTC) final scheduled to be played between
The world cricket governing body said in a statement that, “ICC’s support to UNICEF at this critical time will harness the power and reach of cricket, one of the world’s most popular sports, to safeguard the lives and futures of children.
“As part of the campaign, ICC will leverage its audience base on its digital channels to contribute to UNICEF. ICC with UNICEF shall display joint appeals on its digital platforms, LED perimeter boards and replay screens at the venue, for its broadcast audiences to donate directly to UNICEF’s donation platform.”
Acting ICC CEO Geoff Allardice said, “By partnering with UNICEF to support their Covid-19 relief work, we can use the global platform provided by the inaugural World Test Championship Final to raise urgent funds that can make a real difference. We appeal to cricket fans around the world to come together to show their support for the work of UNICEF at such a difficult time and donate to such a worthwhile cause.”
