Telecom operator company Vodafone-Idea (Vi) has become the co-sponsor of the upcoming Dream11 IPL 2020. IPL 2020 is going to start in UAE from 19 September. The company has given this information through a press release on Saturday.
Vodafone and Idea have had some engagement before the IPL as well. But this is the first time Vodafone Idea has signed a sponsorship deal after they merged in August 2018. This company is now operating under the brand name ‘Vi’.
Vi has got co-sponsorship rights for the live broadcast of the T-20 Premier League. The Dream11 IPL 2020 will be held in Abu Dhabi UAE this year. This telecasting will be done on Star Sports Network.
Earlier Dream11 had won the sponsorship of IPL 2020 with biding Rs 222 crore. After VIVO steps down from the title sponsor amid the ongoing border dispute between India and China.
At the moment Vi has not mentioned the financial data related to the co-sponsor deal with Star Sports. On Monday of this week, Vodafone Idea launched its new brand identity in India.
