Paris Olympics 2024: Viacom18 has bagged the telecasting rights for the 2024 Paris Olympics in India and the subcontinent. IOC President Thomas Bach announced this in an official statement on Wednesday.
“Fans across India and the Subcontinent will be able to witness the magic of the Olympic Games through this partnership with Viacom18. As a dynamic sports and media market, this is an important strategic region for Olympic broadcasting, and this new media rights agreement will help us inspire fans and young people across these countries to engage with Olympic sports and the Olympic values,” said Thomas Bach, IOC President, in an official statement.
New sports broadcaster in the limelight
Apart from this, Viacom18 has also got non-exclusive rights to the Winter Youth Olympic Games Gangwon 2024, in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka. Through the agreement, it will provide multi-platform coverage of the Games, and ensure free-to-air television coverage within the region.
IOC President also stated that “the Olympic Movement is getting stronger in India, buoyed by tremendous medal-winning performances by Indian athletes and their inspiring stories, a growing sporting culture and an exponentially increased access to top-level content for millions of Indian sporting fans on their devices.”
FIFA, IPL all in Viacom18’s bag
Currently, Viacom18 holds the digital right for the Indian Premier League (IPL) from 2023-27 and successfully broadcasted the recently concluded FIFA World Cup 2022. Along with cricket and football, Viacom18 also telecasted BWF World Tour Finals along with Serie A and La Liga matches in football.
Viacom 18 also have broadcast rights of the upcoming SA20 franchise league and Indian broadcast rights of international cricket in South Africa from 2024-31.
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