WPL 2023: The highly-anticipated Women’s Premier League performed well with the expectations already which were set after the first buzz broke out. In the final match. The Mumbai Indians Women’s team showed great determination, and their leader, Harmanpreet Kaur, led the team brilliantly. The summit clash was highly popular as over 10 million new viewers watched it on Jio Cinema, which is a huge number for women’s cricket.
Staggering numbers for WPL 2023
Jio Cinema streamed the WPL for free with several new options such as camera angle, commentary in multiple languages, etc. making it a huge hit in the broadcast field digitally. As per the reports, the app saw a watch time of 50 minutes per user per match, which is a huge feat in Women’s Cricket. The numbers are interesting since it shows the potential for the upcoming editions as well. Over 50 companies partnered with broadcasters for ads.
Viacom18 Sports CEO Anil Jayaraj, said, “Our vision is to nurture the TATA WPL into the biggest women’s sporting league in the world, and this is a big leap in that direction. To see it already on its way to becoming the largest viewed sports event in the world in the first season is a remarkable feat and testament to the potential.”
Statement released by broadcasters
The upcoming IPL 2023 is expected to be a thrilling tournament as all ten teams are preparing for close contest. Jio Cinema will also be broadcasting the IPL this year, and it will be interesting to see how it changes the viewing experience further.
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