Madhya Pradesh Chief Minister Dr. Mohan Yadav participated in the ‘Grameen Rang–Paryatan Sang’ (Rural Colour–Tourism Confluence) program held at Kushabhau Thakre International Convention Centre in Bhopal.
During the event, CM Yadav launched the official website of the state's Responsible Tourism Mission, aimed at enhancing facilities and experiences for tourists, especially in rural and cultural landscapes.
Boost to Sustainable and Inclusive Tourism
The launch of the Responsible Tourism Mission website marks a significant step in promoting sustainable, inclusive, and community-driven tourism across Madhya Pradesh. The platform is expected to serve as a bridge between tourists and rural tourism destinations, offering streamlined information, booking assistance, and insights into local traditions and experiences.
CM Yadav emphasized the state’s vision to turn Madhya Pradesh into a model of responsible tourism, where local communities benefit from tourism growth, while culture, environment, and heritage are preserved.
Glimpses from the Event
The event showcased the diverse rural traditions, crafts, and folk performances from various regions of Madhya Pradesh. Stakeholders from the tourism sector, rural entrepreneurs, and cultural ambassadors attended the gathering, which celebrated the state’s rich heritage and tourism potential.
The initiative is part of the state government's broader strategy to boost rural economies, encourage community participation, and attract more tourists to offbeat locations.
With this mission, Madhya Pradesh positions itself as a leading destination for responsible tourism in India, blending development with cultural preservation.