Bhagwant Mann: For generations, the persistent shadow of substance abuse has threatened to destabilise the foundation of Punjab, fracturing families and stifling the potential of its youth. However, a transformative era of hope has arrived with the “Yudh Nashian Virudh” campaign—a defining milestone in the state’s history. This initiative underscores the Mann government’s unwavering commitment to building a secure environment. By prioritising the sanctity of the family unit and blending rigorous enforcement with a compassionate drive for social dignity, the administration is successfully reclaiming the future of the youth.
Enforcement Actions: Arrests, FIRs, and Seizures
As of today, the YUDH NASHIAN VIRUDH campaign has led to the arrest of over 49,436 drug dealers and the filing of more than 34,000 FIRs. Authorities have seized large amounts of heroin, opium, and synthetic drugs, which have severely impacted the supply chain.
In terms of financial enforcement, ₹263 crore of assets connected to 548 drug dealers have been seized. The administration has focused on tracking illegal financial activities and dismantling networks through cooperative intelligence collaboration.
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Community Participation and Awareness Drive
Public engagement has been tremendous in the launch of “Pind De Pehredar,” with 150,000 people volunteering and becoming grassroots vigilantes in their villages. School and community awareness campaigns are helping build the anti-drug use campaign.
Public participation is essential in helping local networks to be identified and assisting young people from abusing substances.
Rehabilitation as a Primary Focus
Bhagwant Mann: In addition to law enforcement, a significant portion of the overall campaign has been focused on rehabilitation. Thousands of youth who are impacted by substance use have received support and treatment through de-addiction centres with an additional focus on employment and supporting reintegration into their communities.
A State Steering Committee (created in early 2025) oversees prevention, law enforcement, and rehabilitation by conducting regular inspections of the various centres to improve their facilities, staffing, and overall standards of care.
