Ayodhya Becomes Branding Paradise, Corporates Throng Temple Town

In Ayodhya, as the eagerly awaited Ram Temple event approaches, corporate giants are seizing the opportunity to make their mark. While the temple itself may not be adorned with brand logos, the old city, ancient temples, and the banks of the Sarayu River are witnessing a prominent display of top brands eager to leverage the benefits of this mega event.

Brands Capitalizing on Historic Moment

Scheduled for January 22, the event is expected to draw guests from across the country, possibly including international devotees. In this opportune moment, corporate entities are strategically placing their branding to establish a robust presence.

ITC's Strategic Branding

FMCG company ITC, in particular, has positioned hoardings in various locations across Ayodhya. Gaurav Tayal, CEO of ITC's Agarbatti business, sees this historic occasion as a fitting time for branding, providing an opportunity to enhance their presence in a meaningful way. Tayal notes that companies are not only beautifying Ayodhya but also actively contributing to the service of the Ram Janmabhoomi Tirth Kshetra.

Enhancing Presence and Serving Devotees

With major festive seasons behind and prominent events like the IPL a few months away, corporations view the Ram Pran Pratishtha Samaroah as an excellent opportunity to showcase their presence. From banks to FMCG companies, many are actively participating in this event, both for branding purposes and to engage in service initiatives, such as setting up changing rooms along the Sarayu River for devotees.

Multi-Platform Media Campaigns

Corporate entities are not limiting themselves to physical branding. They have initiated comprehensive media campaigns, with advertisements appearing in local newspapers since January 17. The campaign is anticipated to run until January 23, featuring TV commercials, digital advertising, and outdoor advertisements to maximize their reach during this significant occasion.

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