Airtel Offers Free Perplexity Pro Subscription Worth ₹17,000 to All Users Across India

In a landmark move marking the first Gen-AI collaboration by an Indian telecom operator, Airtel has partnered with Perplexity to offer its premium Pro subscription—worth ₹17,000 annually—completely free to all of its 360 million customers in India. This includes users across mobile, broadband, and DTH services.

The offer is available until January 17, 2026, and once claimed, users will receive a full year of access to Perplexity Pro, an AI-powered search platform known for its deep research capabilities and cutting-edge generative AI tools.

Who Can Avail the Offer?

All Airtel prepaid, postpaid, broadband, and DTH users are eligible. The only requirement is to claim the offer via the Airtel Thanks App before the deadline.

How to Redeem the Offer

Open the Airtel Thanks App

Go to the "Rewards" section

Look for the Perplexity Pro offer and click "Claim Now"

Click "Proceed Now" to be redirected to the Perplexity website

Log in or sign up using the same credentials on both the website and app

Once logged in, check your active subscription by clicking the profile icon in the Perplexity app

What’s Included in Perplexity Pro?

The Perplexity Pro subscription offers:

300 Pro searches daily

Access to advanced AI models like GPT-4.1 and Claude

File uploads for analysis

AI-generated visuals using models like DALL-E and Flux

Access to Perplexity Labs — tools that convert user input into structured, usable content

Why It Matters

Perplexity functions similarly to platforms like ChatGPT and Grok, but with a sharper focus on search accuracy, real-time citations, and knowledge building. This move opens up premium AI access to a massive Indian audience, democratizing AI tools that were previously limited to paid users.

Airtel’s Vision for AI Access

By offering this subscription for free, Airtel is aiming to become a tech enabler for students, professionals, homemakers, entrepreneurs, and creators across the country.

“This partnership is a major leap in empowering Indians with next-gen AI tools at no cost,” said an Airtel spokesperson.

With AI playing an increasingly vital role in research, productivity, and innovation, this collaboration positions Airtel at the forefront of India’s digital transformation.