Amazon launches new program to pay customer for their data on non-Amazon purchases

Amazon has launched a new program that directly pays consumers for information about what they’re purchasing outside of Amazon.com and for responding to short surveys.

The program, Amazon Shopper Panel, asks users to send in 10 receipts per month for any purchases made at non-Amazon retailers, including grocery stores, department stores, drug stores and entertainment outlets (if open), like movie theaters, theme parks and restaurants.

At present, this opt-in, invitation-only programme is available to a limited number of Amazon customers in the US only.

Customers receiving an invitation to join the panel can download the app from either the App Store or the Google Play Store.

Users can then earn additional rewards each month for every survey they complete, TechCrunch reported on Tuesday, the receipts of the purchases need to be from non-Amazon retailers, including grocery stores, department stores, drug stores and entertainment outlets (if open), like movie theaters, theme parks and restaurants.

The e-commerce giant says the participation will help brands offer better products and make ads more relevant on Amazon.