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HomeTECHApple celebrates Diwali with an amazing #shotoniphone campaign, Details inside

Apple celebrates Diwali with an amazing #shotoniphone campaign, Details inside

Apple created a #shotoniPhone campaign to highlight the culinary skills of mithai, a classic Indian delicacy, as a colourful tribute to Diwali, the festival of lights.

Apple: Apple‘s #shotoniPhone campaign, which highlights the aesthetic elegance of Diwali sweets, has returned as the festive season is here. Apple has released an exquisite collection of still-life photographs that perfectly capture the spirit and subtleties of these mouthwatering delicacies, thanks to a partnership with renowned photographer Porus Vimadalal.

Apple’s #shotoniphone campaign

By showcasing Diwali mithai as more than just food, Apple used Instagram to highlight its aesthetic appeal and uplift people’s spirits. Vimadalal’s perspective transformed the candies into something more than just something to eat. He turned barfis into something that could have passed for a modern art display, for example, with his photographic interpretation of the treat. There was symmetry and artistry in the way laddoos were piled as well.

Furthermore, at Apple BKC in Mumbai, Vimadalal is conducting a Today at Apple session. November 14th, from 7:30 p.m. to 9:00 p.m., is when the session is scheduled to occur. Part of the Light Up Mumbai series, the session was held over the past few days in Apple’s flagship store in Mumbai. “With award-winning photographer Porus Vimadalal, create vibrant images of Diwali Mithai iPhone.” The description of the final Light Up Mumbai session promises “creative styling, photographing, and editing Mithai’s geometric compositions using everything the iPhone has to offer.” This is stated on the Apple website.

What is “Today at Apple”?

Today at Apple sessions, which are highly regarded for offering a venue for the community to interact creatively with technology, showcase professionals from diverse domains, underscoring the fact that Apple stores serve as more than just retail establishments but also serve as centres of education and cross-cultural interaction. With this programme, Apple promoted a culture where technology and customs coexist and assisted in celebrating the spirit of Diwali.

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