A Google search with the keywords “ugliest language in India” popped up “Kannada” in the results, sparking a massive outrage today with the Karnataka government saying it will issue a legal notice to the search engine.
With people expressing their indignation and leaders cutting across party lines slamming Google, it quickly removed Kannada ‘as the ugliest language in India’ and apologised to the people saying the search result did not reflect its opinion.
On Thursday evening, the company released a statement on Twitter. “We apologise for the misunderstanding and hurting any sentiments,” it read. “Search isn’t always perfect. Sometimes, the way content is described on the Internet can yield surprising result to specific queries.”
The company said that the situation was not ideal but the company took “swift corrective action” when informed about the problem. Google said they were also working to improve its algorithms.
“Naturally, these are not reflective of the opinions of Google, and we apologize for the misunderstanding and hurting any sentiments.”
Central Member of Parliament from BJP PC Mohan and Aam Aadmi Party (AAP) leader Mukund Gowda both posted online about how they wanted an apology from Google and that the result be taken down as soon as possible.
In order to take away the insult to their language, Kannadigas started to also trend Kannada as the queen of languages, talking about how it is one of the oldest languages of the country.
What’s the search result now?
The Google search result for “ugliest language in India” now shows a list of news articles that have reported on the story.
The high interest in the topic even resulted in a Top Stories news box on Friday — that’s when Google prioritises news articles relating to a popular search topic.
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