In the first half of 2021, over 8 lakh apps have been removed from Apple’s App Store and Google’s Play Store. The reasons for removal range from requesting risky permissions to the lack of a user privacy policy.
The apps had over nine billion downloads on Google Play and over 21 million user reviews on Apple’s App Store before being deleted from the online app stores.
The “H1 2021 Delisted Mobile Apps Report” from Pixalate shows that more than 8,13,000 apps were delisted in the first half of 2021 across the Google Play Store and Apple App Store. Out of these, it is said that 86 percent of the apps targeted children age 12 and under. For reference, Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. The data shared in this report is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating, says the company.
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What you should do?
The Google Play Store and Apple App Store may have banned them from their stores, but these apps may be on your phone. Now what you should do is find them and delete or uninstall them immediately.
If an app was removed due to an app store policy violation, there is an increased risk to consumer privacy and safety, as well as brand safety for advertisers.
The companies can remove apps from the App Store and Play Store listings, but users can manually uninstall apps installed in devices.
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