Now you can control sensitive content on Instagram, check how

Facebook Inc's photo-sharing app Instagram will give users control over how much sensitive content they will see under its "Explore" tab, the company said on Tuesday (Jul 20)

The Explore tab displays popular photos, locations and searches based on the user's interests and allows them to pick from categories such as food, art and travel, among others.

The new feature, called "Sensitive Content Control", will allow users to decide if they want to see more or less of some types of sensitive content that do not necessarily break its rules.

Instagram notes that sensitive content might include sexually suggestive or violent postings, as well as posts that promote tobacco or pharmaceutical use, on its help page for Sensitive Content Control. This choice is clearly based on Facebook's Recommendation Guidelines, which regulate what can appear on the Explore page, rather than its Community Guidelines.

According to Facebook, the setting will be accessible by going to your profile, then tapping Settings > Account > Sensitive Content Control. The feature doesn’t seem to have rolled out to all users yet.

Instagram, like other social media networks, has long grappled with how to police problematic or harmful content on its platform.

"One exception to this: the Allow option will not be available to people under 18," Instagram noted.

The app has made other changes for users to shape their experience, including adding new tools for people to turn off comments or restrict people from interacting with them.

Social media platforms are investing billions of dollars to bring content creators on their platforms while also pushing to allow safe content on their platforms as competition in the space heats up.

(With agency inputs)