Virtual Influencers: The Instagram scene has moved over real-life influencers. Now there’s a new wave of stars who are ruling Instagram. Yes, we are talking about virtual influencers. These AI-generated personas are not just managing to get millions of followers. They are also earning handsome amounts from their social media handles. So, how exactly can these virtual influencers help you earn lakhs? Check out the details below.
What are Virtual Influencers?
Virtual Influencers are crafted CGI characters with captivating and attractive personalities, and an engaged social media following. They’re not real personalities, but they’re designed to be just as relatable and engaging as their human counterparts. Some of the popular virtual influencers were Lil Miquela who was the world’s first virtual influencer with over 3 million followers and Shudu Gram who is a stunning digital model who’s graced the pages of Vogue.
But How do they make Money?
Just similar to the humans who are doing well on social media platforms, virtual influencers can partner with brands for sponsored posts, product placements and exclusive collaborations. Some major companies have been seen choosing virtual influencers over human to promote their brands. The reason behind this change is the virtual influencer creates a sense of curiosity in the minds of the target audience which holds them well in ads and promotional content.
How You Can Make Money with Virtual Influencers
Sponsored Posts
Nowadays, brands pay big checks for virtual influencers to promote their products to their engaged audience. A single sponsored post from a popular virtual influencer can fetch lakhs which depends on their follower count and engagement rate.
Product Placements
Virtual influencers can seamlessly integrate brands into their content which helps showcase products naturally and engagingly. This can be particularly effective for reaching younger audiences who are more doubtful of traditional advertising.
Brand Collaborations
Some brands are even taking things a step further by creating virtual influencers as brand ambassadors. This allows them to create a highly customized persona that perfectly demonstrates their brand identity.
Virtual Merchandise
Fans of these virtual influencers show their love for their favourite virtual influencers by purchasing merchandise like T-shirts, mugs, and phone cases. This can be a lucrative income stream, especially for popular virtual influencers who have a dedicated fanbase.
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