Google is changing the way people search the internet by launching Generative AI, which is enabled by its cutting-edge Gemini technology. The Search Generative Experience (SGE), a cutting-edge technology that provides AI-generated solutions to user queries, seeks to speed up search results. The AI-powered “Overviews” in Search, initially introduced at Google I/O 2023 and tested for months, are now officially available to all users.
AI Overviews: A New Search Experience
Users may anticipate a more streamlined search experience with this upgrade, as conventional search results will be prominently presented alongside AI summaries and answers. With initial plans for worldwide growth, Gemini-powered AI Overviews will gradually replace other default experiences for consumers in the United States. Google estimates that more than a billion people will have access to AI Overviews by the end of 2024.
Potential Impact on Website Traffic
Since its launch, concerns have been raised about the influence of AI Overviews on website traffic. According to some estimates, there might be a loss of up to 25% over the coming years. Despite these concerns, Google emphasises its commitment to supporting publishers and artists, noting that AI-generated links frequently receive more clicks than those found in traditional search results.
Enhancing the Search Experience
Apart from expanding the distribution of AI Overviews, Google is investigating novel functionalities to amplify the search encounter. Among them are:
- Simplifying the language to make search results more comprehensible.
- Giving thorough responses to challenging questions.
- Search results are organised more effectively.
- Search prompts with video content included.
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