WWDC 2024: Apple Unveils Groundbreaking AI Features with Personalisation Taking Centre stage

WWDC 2024: With its groundbreaking insights, Apple Intelligence—the company's remarkable entry into the AI space—captured the attention of spectators at WWDC 2024. With an emphasis on user privacy and personalisation, the tech giant also revealed significant updates to WatchOS 11, macOS Sequoia, iOS 18, iPadOS 18, and VisionOS 2. Let's look at the major highlights of the occasion.

Apple Intelligence

Apple has unveiled Apple Intelligence, a powerful generative AI created to protect user privacy while improving user experiences. Tim Cook, the CEO, highlighted the importance of "personal intelligence," showcasing Apple Intelligence as a significant advancement.

Key Features of Apple Intelligence

• Generative AI Capabilities: Apple Intelligence is able to comprehend and produce visuals, carry out operations within apps, recognise private circumstances, and expedite everyday chores.
• Advanced Writing Tools:With the use of Image Playground and Genmoji tools, it helps with writing, email classification, voice transcription and summarization, setting priorities for notifications, and creating pictures and emojis.
• Privacy First: Many AI models will run on-device, while complex tasks will use Apple’s Private Cloud Compute. User data remains secure and private, with independent experts verifying Apple’s privacy claims.

Apple Intelligence will be available on the iPhone 15 Pro, iPhone 15 Pro Max, iPads, and MacBooks with M1 or later chipsets, launching this fall in the US via iOS 18, iPadOS 18, and macOS Sequoia.

Siri's Major AI-Powered Revamp

Siri is set to become more natural, contextual, and personal, thanks to Apple Intelligence. The voice assistant will feature:

• Enhanced Interaction: Siri will now offer a more intuitive and faster user experience with a new design, featuring glowing lights around the screen edge when active.
• Onscreen Awareness: Siri will understand and act on what's happening on the screen.
• ChatGPT Integration: Siri can consult OpenAI’s ChatGPT for additional help, ensuring user consent and privacy by masking IP addresses and preventing data storage by OpenAI.

iOS 18: Personalisation Takes Centre Stage

Home Screen Customisation

For the first time, Apple allows users to arrange apps and widgets as they prefer, similar to Android's customisation features. Users can also modify the color of icons and widgets to create a dark or tinted look.

Redesigned Control Center

The Control Center in iOS 18 offers a more flexible experience, enabling users to add controls from third-party apps, customise layouts, and switch controls on the lock screen.

Photos App Overhaul

The Photos app has been revamped for easier navigation and discovery of favorite pictures. New features include:

• Pinned Collections
• Carousel View for Highlights
• Autoplay Content

RCS Support in iMessage

iMessage now supports RCS for Android users, promising a richer media transfer experience and resolving the green bubble vs. blue bubble debate.

iPadOS 18: Enhanced Note-Taking and Home Screen

iPadOS 18 mirrors iOS 18 updates, with added features like:

Math Notes Calculator

A new tool for typing or writing mathematical expressions and solving them in real-time.

Smart Script

An innovative feature that corrects handwritten notes to match the user's handwriting, integrating typed and copied text seamlessly.

macOS Sequoia: Elevating User Experience

iPhone Mirroring

Now, users can read notifications and carry out tasks immediately on their Mac while wirelessly accessing and controlling their iPhones from their Macs.

New Passwords App

A feature-rich app that can be used to manage credentials on all Apple devices and is compatible with Windows via iCloud.

Enhanced Video Calling

Presenter Preview allows users to see their screens before sharing in meetings, compatible with FaceTime and Zoom. Users can also change video call backgrounds with various options.

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