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“Archita Phukan” - the name is at the centre of a shocking cybercrime case. An Assam-based engineer was arrested for creating a fake Instagram persona, Babydoll Archi, using a photo and AI tools to generate explicit content. What started as an act of revenge grew into a scam that fooled over 1.4 million followers.
Police identified the accused as Bora, who allegedly used a single photo of his ex-girlfriend to build the adult entertainment profile. Investigators revealed that he relied on advanced AI tools such as Midjourney AI, Desire AI, and OpenArt AI to create explicit visuals by superimposing her face on synthetic bodies. These images were then posted on Instagram and paid subscription platforms.
The fake account was launched in August 2020 but gained attention after a saree transformation reel synced to a Spanish track went viral in late June 2025. Soon after, an AI-generated image featuring “Archi” alongside adult star Kendra Lust blew up online. Followers skyrocketed from 82,000 to over 1.2 million in just a few days.
To make the persona believable, Bora fabricated a dramatic backstory. The profile claimed Archi was a woman who escaped six years of prostitution on Delhi’s GB Road and was paying Rs 25 lakh to buy her freedom. Posts were geotagged to locations like Delhi and Mumbai to make the story more authentic.
The hoax fell apart when the real woman (whose image was misused) filed a cyber defamation complaint in Dibrugarh. The accused was arrested on July 12 in Tinsukia and now faces serious cybercrime charges.
Confirming the use of AI-based deepfake technology, Dibrugarh SSP-in-charge Sizal Agarwal stated: “What may seem like fun content can cause real mental harm.” Bora reportedly created fake Gmail IDs and multiple social accounts to maintain the profile. He monetised the fake identity through paid subscriptions and engagement tactics, earning an estimated Rs 10 lakh. To avoid detection, he later changed the handle name to Amira Ishtara.
Police are currently analysing his financial transactions and digital trail. Agarwal confirmed, “All photos and videos circulated on social media are fake and have been made using AI software.” He warned that anyone sharing or commenting abusively on such content could also face legal action.