EICMA is the International Motorcycle and Accessories Exhibition, held yearly in Milan, Italy, where top brands unveil new bikes, concepts, and tech.
Norton will officially unveil its new 1200cc four-cylinder superbike at the EICMA 2025 show in Milan on November 4, marking a major comeback.
The teaser shows a sleek metallic grey body with a staggered tail-light, hinting at a modern design evolution from existing Norton models.
Norton’s EICMA highlight is a 1200cc four-cylinder superbike, part of its plan to launch six new models by 2027, combining heritage with modern tech.
Since acquiring Norton in 2020, TVS has invested over ₹1,000 crore into reviving the iconic British brand with global ambitions.
Norton is developing new 350–450cc and 600–650cc twin-cylinder platforms, expanding its lineup beyond the superbike segment.
A 450cc model, possibly called Electra, is expected to feature a neo-retro design and an engine based on the BMW F 450 GS.
TVS will manufacture the new Norton bikes at its Hosur facility in India, with the first models likely launching by late 2025.
The mid-weight models may be priced around ₹4–5 lakh (ex-showroom), aiming to attract premium buyers in India and abroad.
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