Mardaani 3 Paid PR: Rani Mukerji’s cop thriller Mardaani 3 became the centre of a controversy after reports claimed that over 800 people (mostly women and children) had gone missing from Delhi. The story quickly went viral on social media, with influencers and digital media platforms sharing posts citing PTI as the source.
However, BJP leader Amit Malviya (National In-Charge of the party’s Information & Technology Department) alleged that the reports were not genuine. He claimed it was a paid campaign aimed at promoting Mardaani 3, creating unnecessary panic among citizens.
Malviya reshared a video by influencer Archit Vats, who said the campaign was part of the film’s promotion. In the clip, Vats noted, “Sabka source ek hi tha, PTI… ab PTI me articles kaise chapta hai, I won’t comment on that, jinko pata hai pata hai (sic).”
According to the BJP leader, a similar campaign had first appeared in Mumbai, where local authorities took action against those spreading unverified news. Following resistance there, the campaign allegedly shifted to Delhi, targeting audiences through paid social media posts.
Mardaani 3 Paid PR Claim: Delhi Police Response
Delhi Police quickly stepped in to clarify the situation. Officials confirmed that the numbers being circulated were based on historical data and that there was no significant surge in missing cases in January 2026 compared to the previous year.
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The police also warned against spreading misinformation for monetary gain. In a post dated February 6, 2026, they wrote, “After following a few leads, we discovered that the hype around the surge in missing girls in Delhi is being pushed through paid promotion (sic).” Authorities added that strict action would be taken against those creating panic or promoting false narratives.
The controversy gained extra attention because Mardaani 3 focuses on missing children, mirroring the theme of the alleged paid PR stunt. Several influencers reportedly promoted the story without verifying facts, and Yash Raj Films has not yet responded to the claims.
Plot Details Of Rani Mukerji Starrer
Produced by Aditya Chopra‘s YRF, Mardaani 3 sees Rani Mukerji reprise her role as SSP Shivani Shivaji Roy, now part of the National Investigation Agency in Delhi. The story begins with the abduction of two girls from Bulandshahr — one the daughter of a diplomat and the other from a marginalised family.
As Shivani investigates, she uncovers a large human trafficking network that has caused dozens of children to go missing. The plot follows her efforts to bring the criminals to justice while battling a corrupt system that exploits vulnerable children.
