Anker, the electronics company, has appointed, Washington Sundar, as its brand ambassador in India. Sundar will helm all major campaigns for the brand, across media platforms and will soon appear in his first promotional TVC for the brand.
With this partnership, Anker aims to elevate the existing loyal customer base; further reach out to the youth, acknowledging his popularity.
Gopal Jeyaraj, country head, Anker Innovation, said, “We are excited to begin our new innings with Washington Sundar as our brand endorser. Anker’s journey has been similar to that of Washington Sundar who rose from very humble beginnings to touch cricketing heights at International level. We feel that his persona is an excellent fit for our brand. We are looking forward to this amazing partnership and extending our best wishes to Sundar, for the ongoing IPL season.”
“I am excited to partner with a young and dynamic brand like Anker, which is breaking the Industry stereotypes, and are constantly evolving with innovative and stylish tech products. Through this association, I’m happy to explore my love for gadgets and extend my complete support to see them achieve new heights,” Sundar added.
