TCNS Clothing has appointed Alia Bhatt as the face for its ethnic-wear brand Aurelia. The actress will collaborate with the Indian ethnic wear brand to promote a new range of outfits from the brand.
“I am proud to partner with Aurelia, one of the most loved ethnic wear brand for women across age groups and professions for its effortless design and styles. The brand while staying in the realm of tradition, is re-defining ethnic wear, and I look forward to our association,” said Alia Bhatt.
Anant Kumar Daga, managing director, TCNS Clothing said, “Aurelia has always promoted effortless style – encouraging women to choose their own representation of beautiful. Associating with Alia Bhatt was a strategic decision to communicate the same ethos. Alia is a youth icon who loves her effortless style. The brand’s youthful image appeals to young and modern women who do not believe in superficial barriers and Alia is someone who portrays the same through her onscreen as well as off-screen presence seamlessly.”
