Orra, the diamond jewellery brand, has brought a new category to its portfolio by introducing Desired collection, which specifically focuses on new age millennials.
Along with the launch, the brand has also announced its collaboration with Bollywood actress Disha Patani. With the launch of Desired, Orra has further expanded their contemporary jewellery line for the growing base of young women consumers, the company said in a press statement.
Speaking about introducing DESIRED and a brand ambassador, Mr. Dipu Mehta, Managing Director, ORRA shares, “Being a pioneer in design leadership and product innovation, it is only natural for us to further expand our contemporary jewellery category. We are speaking to a growing base of millennial consumers, who bring their personality to everything they do including their wardrobe. All these facets and more come through in our new collection DESIRED. The significant launch of DESIRED is steered by the appointment of our brand ambassador Disha Patani. ORRA is delighted to collaborate with Disha Patani as the face of ORRA. She is a natural fit to this collection as she represents the quintessential woman of today – distinctive style, progressive and with the courage of her conviction.”
Elated about her association with ORRA, Disha Patani shares, “I am excited to be a part of ORRA Fine Jewellery. It is so exciting to represent a brand whose persona is so close to your own. The DESIRED collection is a perfect representation of my personal style with designs that are unique and trendy. I feel ORRA understands the sensibilities of today’s young woman and our need to be comfortable in our own skin. That makes our association so much more meaningful and I am extremely delighted about our partnership.”
