Parle Agro announced a campaign for its new dairy offering, Smoodh – a premium range of flavored milk products. The brand has appointed Varun Dhawan as the national brand ambassador for Smoodh.
Nadia Chauhan, joint managing director and chief marketing officer, Parle Agro, said, “We are thrilled by the phenomenal performance of Smoodh from markets across India. The high quality and rich taste of the product, coupled with its disruptive price and pack-size has helped us garner extremely positive responses from consumers and retailers alike. Our goal is to further accelerate the growth and success of the brand with our new campaign for Smoodh and make it the product of choice for consumers looking for a quick energy boost or a quick sweet fix. We are delighted to have Varun Dhawan as the face for Smoodh. He is an admired youth icon who is extremely fit, energetic and health conscious which resonates with our brand personality. ”
Dhawan said, “I’ve had a long association with Parle Agro which makes me all the more excited to be a part of the launch for their new beverage, Smoodh. Being health-conscious is one of the key elements in my everyday busy schedule. Smoodh fits in perfectly as it works as the best alternative to calm my hunger-pangs.”
