Urban Company: The urban company has collaborated with Yami Gautam and revealed a campaign about its out-of-the-box ‘Roll-On’ waxing service. The campaign is creatively put and executed by Taproot Dentsu. Urban company has always made it a point to introduce new services and techniques to attract their target audience. And this recent campaign, in collaboration with Yami Gautam, plans to do the same.
About the Campaign
The ‘Roll-On Wax’ is the new offering that promises a smooth as well as rash-free waxing experience. The campaign tries to highlight the problems one faces with regular waxing (be it the rashes or the extreme pain one has to through). And urges the audience to switch to a better, easier, and unique version of Roll-On waxing. And in this short advertisement, Yami Gautam in a very simple manner tries to convince the audience to switch to this new version.
Speaking about the new camps, Smit Shukla, VP, Marketing & Growth, said, “90% of women in India still use tin wax because they are unaware of any better options. Finding the appropriate variation for their skin type can be difficult. And as a result, many women end up with burns, redness, or rashes. By introducing Urban Company Roll-On Wax through this campaign, we are offering women a better waxing experience. Our latest offering is 100% Colophony free and has a temperature-controlled applicator. At Urban Company, it is our endeavor to always simplify things for our customers, and UC Roll-On’s superior waxing solution definitely delivers that.”
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It’s not just Yami Gautam, but Shweta Tiwari, Sumit Vyas, and Kriti Sanon have also been roped up in the past, to be a part of their innovative campaigns.
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