The Beti Bachao, Beti Padhao (BBBP) programme was launched by the Indian government in 2015 to address issues with gender inequality and women’s empowerment in the nation. The phrase “Save the girl child, educate the girl child” is the meaning behind the name Beti Bachao, Beti Padhao. The programme aims to increase the effectiveness of welfare services for girls and educate the public about gender bias. With an initial investment of Rs. 100 crore (about $13.5 million), it was launched.
It was introduced by Hon’ble Prime Minister Narendra Modi on January 22, 2015. It is a national project co-led by the Ministries of Women and Child Development, Health and Family Welfare, and Education that attempts to address the problem of the diminishing child sex ratio image (CSR). Initially, it focussed on multi-sector activity in 100 areas across the nation with poor CSR.
The Beti Bachao, Beti Padhao (BBBP) mainly targets the cluster areas in Uttar Pradesh, Haryana, Uttarakhand, Punjab, Bihar and Delhi
Also Read: Rajasthan govt. nominates Avani Lekhara brand ambassador of ”Beti Bachao, Beti Padhao”
Objectives
- Improve the child sex raio
- Ensure Gender Equality and Women Empowerment
- Prevent Gender Biased , sex selective elimination
- Ensure survival and protection of the girl child
- Encourage education and participation of the girl child
Beti Bachao Beti Padhao Scheme Benefits
| Categories | Description |
| Primary Segment | Young and newly married couples; pregnant and lactating mothers; and parents |
| Secondary Segment | Youth, adolescents (girls and boys), in-laws, medical doctors/ practitioners, private hospitals, nursing homes and diagnostic centres |
| Tertiary Segment | Officials, PRIs, frontline workers, women SHGs/collectives, religious leaders, voluntary organisations, media, medical associations, industry associations and the people at large |
Scope and Dissemination of the initiative:
A. As a nationwide project, Beti Padhao is being put into practise through targeted action in 100 districts that have low CSR. These 100 districts were chosen in accordance with the 2011 Census, which included all 50 states and UTs. :
23 states and 87 districts fall below the national average.
8 districts/8 states with above-average performance but a downward tendency
Five districts and five states with above-average growth rates
B. In order to expand the programme beyond the 100 districts that were first chosen, 61 additional districts from 11 states and UTIs with Child Sex Ratios below 918 were chosen
C. On March 8, 2018, the PAN India Expansion of BBBP, which encompassed all 640 districts as of the Census of 2011, was released
Please visit https://wcd.nic.in/schemes/beti-bachao-beti-padhao-scheme for more details
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 programme was launched by the Indian government in 2015 to address issues with gender inequality and women's empowerment in the nation. The phrase "Save the girl child, educate the girl child" is the meaning behind the name Beti Bachao, Beti Padhao.){kind=link}