HomeCURRENT AFFAIRSBUSINESSBlue Dart Express Renames Dart Plus Service to 'Bharat Dart' Amid India...

Blue Dart Express Renames Dart Plus Service to ‘Bharat Dart’ Amid India vs Bharat Debate

In response to the India vs. Bharat naming controversy, Blue Dart Express changed the name of its Dart Plus service to "Bharat Dart."

India vs Bharat: On Wednesday, Blue Dart Express Limited changed the name of its recently upgraded service, which was earlier known as Dart Plus, to Bharat Dart. This announcement was made by Blue Dart in an exchange file. According to Blue Dart, the choice to rebrand one of its services to Bharat Dart was made after a protracted process of discovery and investigation.

Bharat Dart, the Express Logistics Industry’s Transformative Step

Balfour Manuel, Managing Director of Blue Dart said, “…This rebranding represents an exciting transformation for us as we continue to serve the length and breadth of the country. Bharat Dart is the first step in a new and exciting chapter for our company and our nation”. According to the company, Bharat Dart is ready to completely reimagine the express logistics industry in India by providing businesses of all sizes with unsurpassed speed, coverage, and support. After Prime Minister Narendra Modi’s placard at the G20 summit‘s opening referred to India as “Bharat,” leading to rumours of a name change to “Bharat,” the announcement was made a few days later.

Controversy Surrounding the Use of ‘Bharat’ and ‘India’ in Official Communications

In Indian languages, India is also known by the pre-colonial names Bharat, Bharata, and Hindustan. Both the general population and government use these names interchangeably. President Droupadi Murmu referred to herself as the “President of Bharat” in a dinner invitation for a reception of G20 leaders earlier this week, causing controversy. The country has traditionally stuck to using India in titles such as president or prime minister when communicating in English. Modi opened the summit in New Delhi on Saturday from behind a table nameplate that read “Bharat,” while both “Bharat” and “India” were written on the G20 emblem in Hindi and English, respectively.

The Bharat vs India Debate in Indian Politics

In the past, these placards have referenced “India”. “Bharat welcomes the delegates as the President of the G20,” Prime Minister Modi remarked in Hindi. The Rashtriya Swayamsevak Sangh, the main organisation of the Bhartiya Janata Party (BJP), has insisted on calling the nation Bharat since its founding. The new opposition coalition, known as INDIA or the Indian National Developmental Inclusive Alliance, created in July by 28 parties to challenge the BJP in the parliamentary elections the following year, according to anti-BJP groups, has forced change.

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