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Photograph: (IANS)
Apple's iPhone is making significant strides in the Indian smartphone market, achieving a 7% market share in 2024. The brand’s growth is driven by increasing local production, a rising preference for premium smartphones and an expanding retail presence in smaller cities. According to a report by CyberMedia Research (CMR), the iPhone’s strong sales performance signals a promising future for Apple in India’s competitive smartphone landscape.
Apple recorded a 23% year-on-year growth in iPhone sales and an even higher 44% growth in iPad sales in India. This surge is attributed to rising demand for premium smartphones and Apple's focus on domestic manufacturing. The Production-Linked Incentive (PLI) scheme and aggressive retail expansion further contributed to this success.
The aspirational middle class in India is increasingly investing in premium smartphones like the iPhone. These devices are not just status symbols but also offer cutting-edge technology and performance. Apple’s brand appeal remains strong, positioning it for continued growth in 2025 and beyond.
For the first time, Apple secured a top 5 position in India’s smartphone market during Q4 2024, capturing nearly 10% market share by volume. With increasing shipments, Apple is set to cross 11 million sales in 2024, making India a key market for the tech giant.
Apple’s expansion in India is expected to gain more momentum with strategic retail growth, targeted marketing, and a wider reach across different consumer segments. With strong demand for both latest and older iPhone models, Apple’s presence in India is stronger than ever.