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Home CURRENT AFFAIRS Hero Motocorp Records highest ever festive sales, Details

Hero Motocorp Records highest ever festive sales, Details

Hero MotoCorp exceeded its previous record-breaking retail sales of 12.7 lakh units, which were documented during the 2019 festive season.

Hero Motocorp Records highest ever festive sales after selling 1.4 million units in 32 days, Details

Hero Motocorp: Hero MotoCorp, the nation’s biggest manufacturer of motorcycles, had record-breaking festive retail sales this year, selling over 1.4 million units over the course of the 32-day celebration. This was a noteworthy accomplishment for the business, representing a 19% increase over the prior year. Read on to learn more.

Hero Motocorp Records highest ever festive sales

Over the course of the celebrations, which began on the first day of Navratra and ended on Bhai Dooj, demand was observed in both rural and major urban locations. Hero MotoCorp outperformed itself with retail sales of 12.7 lakh units, which were recorded over the 2019 holiday season.

Hero MotoCorp brought joy to the festive season by launching the second round of Hero GIFT, the Grand Indian Festival of Trust. This is the company’s premier programme designed especially for the festive season, and it includes new model updates, eye-catching colour schemes, thrilling benefits, and alluring financing options for buyers. Customers could take advantage of an exciting choice of motorbikes and scooters with appealing loan programmes and cheap interest rates as part of this massive campaign, which had “Iss Tyohar, Nayi Raftaar” as its theme. This allowed the customers to carry home famous Hero products.

Hero MotoCorp’s post-festive channel inventory has also dropped to its lowest point in more than three years, setting up the business for continued fiscal year-end growth.

What did the officials say?

Ranjivjit Singh, Chief Business Officer, India Business Unit, Hero MotoCorp, said, “As a
much-loved and trusted brand in the country, Hero MotoCorp takes pride in bringing the best
for our customers, and we have lived up to that commitment. The record retail number was
achieved due to the strong customer traction across markets, with good double-digit growth in
the Central, North, South and East Zones. The robust customer demand in the rural markets, in
addition to the very positive sentiments in key urban centers, drove this record retail sales. With
this robust retail sales, our post-festive channel inventory has now come down to its lowest level
in more than three years. This has set us on a steady growth path for the rest of the fiscal year.”

Niranjan Gupta, Chief Executive Officer (CEO), Hero MotoCorp, said “We are delighted
with the festive sales; and a big thank you to all our customers who have continued to repose
their trust and faith in Brand Hero. Our strong portfolio of brands, scale of distribution and new
launches done this year have helped in driving this growth across geographies. The festive
season is a clear testimony that rural is coming back to growth, which augurs well for the
country in general and the two-wheeler industry in particular.”

adapt our policies as we continue to reap its benefits.

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