Justin Bieber hits out at H&M, tells fans, ‘I don’t approve of it, don’t buy it’

Justn Bieber: Singer Justin Bieber has asked his fans not to buy the H&M clothes on which he is depicted. He alleged the Swedish clothing brand put the items in the shop without his permission.

“The merchandise they made of me at H&M is crap and I didn’t approve of it,” Bieber wrote on Instagram on Monday. “Don’t buy it.”

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The collection includes sweatshirts, T-shirts and hoodies with the singer’s image and quotes from his songs.

Says he didn’t give his consent

The Unholy singer shared his frustration over the range on social media and claimed he didn’t give his consent, despite the retailer saying it followed correct “approval procedures”.

The 28-year-old, who has his own official merchandise on sale via his website, took to his Instagram Stories and penned: “I didn’t approve any of the merch collection that they put up at H&M… all without my permission and approval.

Brand says they followed all procedures

However, in a rebuttal, H&M said that the company has followed all the correct procedures for the launch of the Bieber collection. The company previously sold merchandise from the pop star’s various tours.

“As with all other licensed products and partnerships, H&M followed the correct approval procedures,” a spokesperson for the clothing franchise said.

Some of the merchandise on sale featured lines from his 2021 hit Ghost: “I miss you more than life”.

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