Redcliffe Lifesciences ropes in Kareena Kapoor Khan as the brand ambassador for Crysta

Redcliffe Lifesciences has appointed Bollywood actor Kareena Kapoor Khan as their new brand ambassador for their fertility and pregnancy care brand, Crysta. The soon to be mom will be associated with the brand for one year. With the collaboration, the brand and the actress aim to encourage people who find it difficult to conceive naturally.

Dheeraj Jain, founder, Redcliffe Lifesciences said, “With increasing awareness about fertility issues and pregnancy care, venturing into IVF was the next obvious step for us. We couldn’t think of a better name and time to have Kareena on board. Through one of her last film, Good Newwz, Kareena well addressed the issue of infertility experienced among couples nowadays. Moreover, her ongoing pregnancy has been one of the most talked about events. She is someone who appeals to all sections of the society and has a very strong ability to actually motivate people with her thoughts & actions”.

Khan said, “I am delighted to collaborate with Crysta. While I have been lucky to conceive naturally, there are millions out there, who aren’t able to conceive naturally, and I am confident the Crysta team will do a good job in spreading awareness among such couples.”