Kylie Jenner recently reposted a critique of Instagram’s redesign, asking it to “stop trying to be TikTok.” The reality star, who is the most followed woman on Instagram, reposted a post on her Instagram story, with the caption, “PLEASEEEEEEE.”
Subsequently, her famous older sister and co-star Kim Kardashian weighed in, sharing the same post with a “PRETTY PLEASE” comment.
Instgram is owned by Meta Platforms Inc., the same company that owns Facebook. The company is attempting to redesign the photosharing app to be more like Bytedance Ltd.’s TikTok, prioritising short-form videos and an algorithm that suggests content to users that they aren’t already following, including advertisements. Many users have protested the change, saying they want to see the posts from their friends and followers, not random entertainment.
“Make Instagram Instagram again,” the complaint, originally from the account @illumitati, says. “I just want to see cute photos of my friends.”
Jenner is a very influential person, whose opinions are closely followed by her cult-like fandom on social media. She has over 360 million followers on Instagram alone. The model and CEO’s tweets are influential not just online, but also in the real world. In 2018, Jenner’s tweet criticizing Snapchat caused the parent company Snap Inc. to lose $1.3 billion in market value in a day.
Howeever, despite complaints, The Kardashian-Jenners need Instagram just as much as it needs them, it is a symbiotic relationship. The family relies heavily on Instagram for sales of merchandise such as makeup and clothing. Instagram’s algorithm change could make it harder for those who are already famous to keep being seen by their followers, as the company prioritizes elevating new voices.