New High for Kriti Sanon! Takes Up Brand Ambassador Role for Magic Moments, COO Amar Sinha Calls Her ’Whole Vibe’

The ‘Mimi’ of Bollywood, Kriti Sanon, continues her winning streak—this time off-screen—as the new face of Magic Moments Vodka. Known for her grace, confidence, and mass appeal, Kriti's association with the brand marks an exciting new chapter.

With this strategic move, Magic Moments aims to strengthen its connection with a younger, style-conscious audience, especially women. The brand believes Kriti perfectly embodies the energy, elegance, and charisma that define Magic Moments.

Will this new partnership stir up the perfect blend of glamour and relatability? All signs point to yes. 

Kriti Sanon’s Partnership: Adding Charm to Vodka

In a recent interview on May 26, 2025, Radico Khaitan’s COO, Amar Sinha, shared his excitement, saying, “Kriti Sanon isn’t just a star—she’s a whole vibe.” He expressed that teaming up with her perfectly captures the spirit of their flagship brand, Magic Moments. They want to pair up for their “No. 1 vodka” to show “what Magic Moments is all about.”

Also, the Managing Director of Radico Khaitan, the parent company of Magic Moments, Abhishek Khaitan, expressed his excitement about welcoming Kriti as their brand ambassador. He said, ''We are absolutely pumped to have Kriti on board. She’s smart, stylish, and fearless, just like the new-age consumer we speak to."

Adding to this, Amar Sinha, COO at Radico Khaitan, said they were thrilled to bring together India’s No. 1 vodka with one of Bollywood’s most dynamic faces. He emphasized how naturally she connects with today’s bold and fearless generation. He added that as the brand continues to grow, Kriti is the ideal partner to lead Magic Moments into its next big chapter.

Marking a major achievement this year, Magic Moments has crossed the impressive milestone of 7 million cases. This reflects the incredible love and trust the brand continues to earn nationwide. It’s clear that Magic Moments is more than just a drink — it’s become the ultimate companion for good vibes, great times, and unforgettable moments.

Kriti Sanon's Recent Brand Endorsements

Kriti Sanon is making new waves with films and power-packed brand endorsements. Apart from this Magic Moment offer, Kriti Sanon is still active with several big brands like Zouk, Biba, Pepe Jeans, and M Baazar. Also, she has been a face for Titan, Boult Audio, Himalaya, Whirlpool, and many prominent brands.

Will Kriti be Fit for Creating the Magic?

Kriti’s reaction to partnering with Magic Moment is full of excitement, and she seems quite in line with the brand’s voice already! She says, “This partnership is fun, it’s fierce, and it’s full of energy, just the way I like it”. So, considering Kriti’s past powerful performances, everyone is vouching for her. 

Kriti Sanon’s endorsement with Magic Moments Vodka is a strategic move that combines glamour with the spirit of living. Will the collaboration bring the expected return or not? Leave it on time.

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