Shark Tank India 5 opened with emotions, honesty and some hard truths. The first episode featured three pitches, but one story got major attention. Pitcher Ravi Kumar Gupta’s kidswear brand, Guugly Wuugly, left the sharks concerned and the viewers talking. Instead of a deal, Ravi walked away with blunt advice and a moment that quickly went viral.
Ravi (an entrepreneur from Lucknow) entered the tank with his five-year-old daughter. He asked for Rs 50 lakh for 5 percent equity, valuing his company at Rs 10 crore. His calm nature and honest answers impressed the sharks at first. However, the mood changed as the discussion moved to numbers.
The sharks appreciated Ravi’s intent. But they were worried about the business model. What followed was one of the most talked-about moments of Shark Tank India 5 so far.
Guugly Wuugly Brand Pitches In Shark Tank India 5
Guugly Wuugly is a kids apparel brand for children aged 1 to 12. Ravi started the brand in November 2022. The idea came from a personal problem. He could not find affordable clothes with good quality for his daughter. Cheap clothes faded fast. Expensive clothes became useless in months as kids grow quickly.
This pushed Ravi to start Guugly Wuugly. The brand uses the tagline “From a parent to a parent”. It has already served over 25,000 customers. The average selling price is Rs 549. The average order value is around Rs 1,100. Most sales come through the brand’s own website. Myntra and FirstCry contribute a smaller share.
However, the sharks spotted a big issue. Ravi revealed that his customer acquisition cost was around Rs 550. This meant he was spending nearly the same amount he earned per product. He also admitted the business was running at a loss.
Why Aman Gupta asked the pitcher to quit the business
When Ravi shared his financials, the sharks grew more cautious. In 2022–23, the brand earned Rs 2.98 lakh with a profit of Rs 16,000. In 2023–24, revenue rose to Rs 37 lakh with Rs 1.6 lakh profit. In 2024–25, it reached Rs 92 lakh with Rs 3.3 lakh profit. In the first six months of the current year, revenue stood at Rs 96 lakh, with a target of Rs 2–2.5 crore.
Despite growth, the EBITDA was minus 28 percent. Ravi also revealed that he had invested Rs 80–90 lakh from his own pocket. He took a loan against his home and sold family gold jewellery to keep the business running.
Namita Thapar was the first to opt out. She said she could not see a strong USP and felt losses would grow. Kunal Bahl advised Ravi to cut costs to survive longer and then stepped out. Anupam Mittal praised Ravi’s effort but chose not to invest.
Aman Gupta’s response shocked many. Looking at Ravi, he said, “Taras aa raha hai aapko dekh ke. Aap sweet ho”. He then advised Ravi to quit the business instead of sinking deeper into losses.
Mohit Yadav shared a personal story next. He revealed that his first kids apparel venture failed. He spoke about the fear of quitting and how he later took a Rs 1 crore loan against his home to start Minimalist. He said, “I feared that my family won’t even have a home.” Today, Minimalist is valued at Rs 2,955 crore after HUL acquired a majority stake.
Ravi did not get a deal. However, Aman and Mohit asked him to stay in touch. They offered guidance on branding and hinted at future talks if the business improves.
