Ranveer Singh is back in action – but not in his upcoming film Dhurandhar. The actor recently shared a teaser for a blockbuster ad for Ching’s Desi Chinese, which gives fans a first look at his high-octane spy avatar.
First Look Video Of Ching’s Ad Shows Ranveer Singh In Action
The ad is nothing short of cinematic. Ranveer plays a daring spy, while Sreeleela stars as the heroine and Bobby Deol takes on the role of a sinister professor. Directed by Atlee, the ad mirrors the style and energy of his recent hit Jawan (2023). The full version of the ad is set to release on Sunday, October 19.
In the teaser, Ranveer is shown tied up at the start, only to later fight his opponents with signature flair, teasing the return of his rebellious persona. The visuals promise action-packed sequences and a stylish narrative. This is why this campaign is already creating a buzz.
Check out the video below!
As soon as the video dropped, Fans flooded the comments section with excitement. Check out some netizen reactions below:
“Why did I think this was a movie trailer? I was so so excited.”
“You always amaze us.”
“My name is Ranveer Ching.”
“Bro’s Ching Ads are bigger than blockbuster movies of many.”
“Full agent mode.”
“Sach me aag laga di.”
The Budget Of This Ad Is Whopping Rs 150 Cr
What makes this ad truly extraordinary is its budget. Reportedly, Ching’s Desi Chinese has invested around Rs 150 crore into the campaign, making it one of the most expensive ad projects ever executed in India.
An industry source revealed, “The ad campaign for Ching’s Desi Chinese, featuring Ranveer Singh, Bobby Deol and Sreeleela directed by Atlee, is being made on a massive budget of around Rs 150 crore. This alone makes it one of the biggest ad campaigns ever executed, featuring celebrated stars and a huge budget.”
To put this into perspective, the budget of this single ad has surpassed several recent Bollywood films. Vicky Kaushal’s biographical drama Chhaava had a Rs 130 crore budget and went on to earn over Rs 600 crore in India. Other films like Raid 2 (Rs 120 crore), Stree 2 (Rs 60 crore), and Saiyaara (Rs 45 crore) were also outpriced by this ambitious ad campaign.
The collaboration is a blend of star power and cinematic vision. Ranveer Singh’s dynamic energy, Bobby Deol’s menacing presence, and Sreeleela’s charm, combined with Atlee’s directorial style, promise a visual spectacle that feels more like a mini-film than a standard commercial.
Fans are already excited for the full release. The ad not only showcases Ranveer’s action skills ahead of Dhurandhar but also marks a bold move in the advertising space, demonstrating how brands are increasingly blending Bollywood-style storytelling with marketing campaigns.
