Rashmika Mandanna Deepfake Controversy: The Ministry of Electronics and Information Technology in India has issued an advisory to social media companies, emphasizing the importance of adhering to existing rules and regulations in the country. The advisory highlights several key rules, including Section 66D of the Information Technology Act, 2000, which pertains to punishment for cheating by personation through the use of computer resources. Violations of this act can result in imprisonment of up to three years and a fine of up to Rs 1 lakh.
Indian Ministry Advises Social Media Companies on Addressing Deepfake Content
Additionally, the advisory underscores the significance of complying with the IT Intermediary Rules, particularly Rule 3(1)(b)(vii), which stipulates that social media intermediaries must exercise due diligence and inform users not to host content that impersonates another person. Furthermore, Rule 3(2)(b) mandates that intermediaries must take swift action, within 24 hours of receiving a complaint, to address content related to impersonation in electronic form, which includes artificially manipulated images of individuals. This action should involve removing or disabling access to such content.
The advisory follows a recent incident involving an alleged deepfake video of a prominent actress, which quickly went viral on social media. The actress, known for her role in “Pushpa: The Rise,” expressed her distress regarding the deepfake video through an Instagram Story, emphasizing the genuine concern over the misuse of technology that can lead to harm and vulnerability for individuals in the digital age.
The Ministry’s advisory serves as a reminder to social media companies operating in India to take proactive measures to combat deepfake content and adhere to the legal framework in place, protecting individuals from potential harm and digital impersonation.