Fifa World Cup 2022: The Coca-Cola Company and Universal Music Group (UMG) just unveiled the official FIFA World Cup 2022 campaign anthem for their respective brands, and it is all you could hope for. The anthem features a brand-new, multicultural remake of Queen’s legendary 1986 song “A Kind of Magic,” which is accessible on Coke Studio.
The song, which builds on Coca Cola’s “Believing is Magic” campaign, features a magnetic collaboration between Tamtam, a Saudi Arabian singer-songwriter, and Felukah, an Egyptian neo-soul and rap sensation, as well as Mexican Latin Grammy Award nominee Danna Paola.
The song’s music video, which was shot in Mexico City, captures the excitement leading up to one of the biggest athletic events in history: the FIFA World Cup, which begins on November 20 in Qatar. The video combines elements of Latin and Arabic culture to create an energising artistic fusion.
Coca-Cola is bringing their Believing is Magic campaign to life in addition to this musical tune with a number of elements, including digital films, packaging, and Fan Zone, which unites football enthusiasts from all over the world who share the same passion.
Additionally, this is the first time a rising Saudi Arabian artist has been included on the global soundtrack.
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