WIPL 2023: The media rights to the Women’s IPL have been secured by Viacom18. The BCCI has received a deal from Viacom of INR 951 crores. Accordingly, for the following five years, the broadcaster will pay the BCCI a value of INR 7.09 crores every match (2023-27). This is a significant moment in women’s cricket. Jay Shah, the BCCI secretary, posted a tweet confirming the information.
Jay Shah informs about the WIPL Media Rights deal
Jay Shah later noted in another tweet that, in addition to the pay equity objective, another historic goal is being fulfilled with the media rights competition for the Women’s IPL. He describes it as the beginning of a new era as well as a significant and decisive milestone for the advancement of women’s cricket in India. Jay Shah is optimistic that the WIPL would guarantee the involvement of women of all ages.
The Women Indian Premier League (WIPL) media rights were put up for auction today. According to the reports, the nation’s top 3 broadcasters and OTT platforms filed their BIDS for the rights. For the WIPL Media Rights, the three biggies—Disney+ Star, Sony-ZEE Combine, and Viacom18—were all in the running. Finally, the BCCI has named a winner, and it is Viacom18.
See Jay Shah’s tweet on WIPL 2023 here
Earlier, the media rights auction was postponed for four days. The rights will be granted to the best bidder, albeit not necessarily the highest, after a closed bidding procedure.
In India, women’s cricket rights are being auctioned out for the first time on a standalone basis. The auction’s outcome will serve as a yardstick for the commercialization of women’s cricket in India.
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