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Not Just a Tilak and Sweets: CM Yogi Adityanath Explains the Deeper Meaning of Bhai Dooj

On Bhai Dooj, UP Chief Minister Yogi Adityanath called the festival a symbol of affection, dedication and closeness between siblings. He prayed to Maa Yamuna that it brings happiness and prosperity and strengthens trust in family relations.

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CM Yogi Adityanath: Uttar Pradesh Chief Minister Yogi Adityanath greeted people on Bhai Dooj, observed on Wednesday, November 11. In a post on X, he called the festival a symbol of the affection, dedication and closeness between brothers and sisters. He prayed to Maa Yamuna that the day bring happiness, prosperity and well-being into everyone’s lives. He also wished that love and trust in family relationships grow stronger.

More Than Tilak and Sweets

In his message, Adityanath treated Bhai Dooj as a festival of values, not only of rituals. Tilak and sweets are the visible rites, but he stressed dedication and closeness. Family relationships, he said, rest on love and trust, which the day should deepen.

Why Maa Yamuna?

His prayer to Maa Yamuna links to the festival’s traditional story. Bhai Dooj is also called Yama Dwitiya, and the tale says Yama, the god of death, visited his sister Yamuna on this day. She welcomed him with a tilak, and he blessed her. In another tradition, the day marks beings being freed from the sufferings of Naraka. This background comes from religious tradition, not from Adityanath’s message.

Tilak Timing

The Dwitiya tithi ends at 3.53 pm on November 11. The suggested tilak window was from 1.10 pm to 3.20 pm, according to published panchang timings.

Other Leaders’ Greetings

PM Narendra Modi, SP chief Akhilesh Yadav and Deputy CMs Keshav Prasad Maurya and Brajesh Pathak also sent greetings. Leaders across parties described the festival as one of love, trust and affection between siblings.

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