UP News: The state Police is working together with renowned TV personalities such as Vibhuti, Angoori Bhabhi, Manmohan Tiwari, and others from “BhabhiJi Ghar Par Hai” television show for a road safety campaign associated with November’s Road Safety Month.
“We are channelling the influence of these characters to echo the importance of road safety in the lives of our citizens, for their own protection and the welfare of all,” at the launch of the campaign said director general of police, Vijaya Kumar.
“Our new campaign titled – Aapka Uttar Pradesh, Surakshit Pradesh – is a unique melding of entertainment and education that we believe will strike a chord and spread the critical message of road responsibility across the state,” said ADG, traffic & road safety, BD Paulson.
About the campaign:
“The campaign with short videos will involve the show’s character Vibhuti (played by Aasif Sheikh) playing a traffic cop and speaking a UP dialect while warning the riders about road safety and even penalising with challan in case of traffic violation,” said chief cluster officer, & TV, Vishnu Shankar. “These videos will be put up across the state, across intersections and important places,” he further added.
Shubhangi Atre, Anita, Aasif Sheikh and Manmohan Tiwari, the cast of Bhabiji Ghar Par Hai said, “We’re delighted to be a part of a campaign that generates awareness about road safety. “
Mishaps in Uttar Pradesh alarming: DG Vijaya Kumar
“As we mark the Road Safety Month in November, Uttar Pradesh Police is committed to bringing down road accidents in the state by 50 % in the next few years,” on Tuesday said UP police director general, Vijaya Kumar.
He said, “As many as 37,729, 41,746, 32,684 road accidents took place in 2021, 2022 and 2023 till September. The deaths due to accidents were 21,227, 22,599 and 17,507 in these years,” while sharing the data on road accidents in the state and deaths due to it in last three years.